In coaching, we work on discovering and dismantling emotional attachments to food. Emotional tools learned in coaching offer women an even more effective way to self soothe – without the guilt that comes from misusing food.

Why work with an emotional eating coach?

Learning the emotional tools I use in emotional eating coaching helps women change their relationship with food, so they can eat less and release weight – weight that won’t come back – because the new emotional tools and mindset now live where emotional eating used to happen. When clients emotionally eat less, weight loss happens and becomes sustainable.

It’s a profound internal shift. We have to consciously learn how to feel.

Are you thinking “Ah! No, I will die if I feel! If I start crying, I will never stop! I’d rather use food than feel my feelings that just sounds downright miserable!”

I know, I was once there too!

This is why I’m so convinced that it’s important to have support to walk alongside you. When you have support it feels safer and we even add FUN in! Many clients say they feel better immediately after we start doing the work together in private or group coaching.

If you have had enough dead ends with diets, if you’re sick of losing and gaining the same weight over and over, if you’re willing to feel and put the effort into using the tools, you will feel better quickly. You can release the emotional weight you been carrying with you for decades.

When we release the emotional weight, we release the physical weight.

We have to consciously practice feeling without spiraling down into shame or despair. That’s what I teach women how to do as a certified emotional eating coach.

I believe a Woman’s weight is a direct reflection of how happy or unhappy she is.

This was the cause for me. In 2004 I was extremely depressed and 50 pounds heavier. That’s when I decided to stop dieting and do what I needed to learn how to feel.

Aren’t you tired of the same diet yo-yo?  Going on another diet won’t heal the emotional eating. If the emotional eating is not addressed it will continue to pop up again over and over. And the weight roller coaster ride will continue. Ugh! Let’s do something different. Let’s do something that actually works. Let’s release the weight and keep it off.

What’s the difference between a weight loss coach and an emotional eating coach?

Most health and weight loss coaching is based on making changes with how much to eat and what to eat (and what not to eat) for the purpose of weight Loss. Weight loss is the focus.

In emotional eating coaching, using emotional tools, discovering and dismantling emotional attachments to food and adding in new healthy habits one at a time is the focus, and the result is weight loss.  Weight loss that is sustainable.

What are the benefits of working with an emotional eating coach vs. trying to go it alone?

Most diets entail removing, restricting, eliminating, tracking, weighing and depriving ourselves of food. It often comes up for us in thoughts or statements like these:

  • You can eat this…. But not this!
  • What’s “legal” to eat on my diet?
  • I’m not “allowed” to have that.
  • Move more, eat less.
  • How many points do I have left today?

For emotional eaters, all of these new rules might make it even harder to lose weight!

When we do these kinds of diets without first releasing the emotions around food we end up using willpower, force and pressure. All things that are temporary.

It’s not about nutrition accountability or giving you another diet. Yes, nutrition matters. And we do work on that together but it is a very different process.

Controlling or restricting food while there is still an emotional attachment to food will eventually lead to a backlash binge. The bigger the restriction, the bigger the backlash binge! So we go a different route.

To heal emotional eating we have to come out of the closet about it. We have to release the shame.  We do that by giving ourselves permission to get support. When we hear it from other women in group coaching oh it’s powerful!! Be free of the shame!

Download my free eBook: Why Diets Don’t Work

Why did I become a certified emotional eating coach?

I became a certified emotional eating coach (certified eating psychology coach) because my own experience in healing from emotional eating and losing weight revealed there is a huge gap in the support and programs available to women.

All the support I found was food-focused and that always made it worse.  As a previous Program Director and Center Director for a major weight loss corporation for over 5 years, my heart grew weary of seeing so many women coming back regaining their weight.  Each time they came back they restarted at a higher and higher weight.  Each time they came back I could see they felt more shame and more shame, saying: “Why can’t I stay motivated?“  Why is it that I know what to do but I am not doing it?

I had found my solution.  I found food freedom! I released emotional eating and with it – the extra 50 pounds.  My heart longed to coach other women at a deeper level. Doing it mostly on my own took me 10 years, which demonstrates the gap and why so many women need this kind of support instead of just another diet to fail at.

I could see there were so many women suffering in silence. With the support of my amazing husband and family we took a huge leap of faith. I became a certified emotional eating coach and a certified eating psychology coach and opened my own business: The Blissfully Healthy Women’s Wellness Center. After a few years and working with hundreds of clients at Blissfully Healthy I created my own program – Living Blissfully Healthy.

Although my qualification is Certified Eating Psychology Coach, working with me is like working with a Life Coach, Health Coach, Nutritionist and Counselor, because what affects your food effects your whole life, and your life affects your food.

If you’re ready to take a step toward your own journey of healing and a blissfully healthy life, a free one-hour discovery session is my gift to you. Simply request a coaching session using the form on my contact page or use the button to schedule your session today. 



It’s not about the food. It’s not about knowing “what” you should do and “making” yourself do it. Freedom and a sustainable blissfully healthy lifestyle comes from identifying and healing emotional eating.

Does Julie’s emotional eating story speak to you?

“Julie” came to Blissfully Healthy for coaching because she felt frustrated and helpless. Even though she knew eating a lot of sugar and candy bars were not something that would bring her health and vitality, she had an insatiable craving every night to have one.

Every night Julie would get a hankering to get a candy bar on her way home from a long day at work. Every day the inner dialogue would be an inner battle. This is what it sounded like:

“Candy bars are bad. I want to lose weight. I shouldn’t eat candy bars. I shouldn’t eat candy bars. They are so bad for me. UGH! … But I WANT the candy bar. Screw it! I don’t care. I had a horrible day. Ok just this last time, then starting tomorrow I won’t have any candy bars every again.”

One candy bar would turn into two, and then into anything she wanted to eat for the rest of the night. A typical weight loss coach would talk about strategies and things to do to distract, and in some ways we do that here at Blissfully Healthy as well. But those strategies – no matter how good – aren’t likely to stick unless we get to the root of the problem.

In one of our private coaching sessions we used an emotional tool together and found her core attachment to food that was driving emotional eating. When she was 4 years old her mom and dad got divorced. She remembers feeling an immersible hole where once there was a connected, secure relationship with her Dad, now completely vanished. Suddenly and without warning he was out of her life, and remained so for over a decade. Julie’s Mom went into a deep depression and became emotionally and many times even physically unavailable to meet her basic needs as Julie’s mom struggled even just to get out of bed some days.

Julie remembers being so lonely, lost and hungry. One of these times she discovered a drawer in the kitchen full of candy cars and ate one. She remembers feeling an immediate comfort and joy from the sweetness, and her immense hunger subsided. The emotional pain she didn’t understand at 4 years of age melted away for a few minutes as she enjoyed that candy bar.

As time went on, whenever she felt alone in those early years she would go to that drawer and eat a candy bar. Ever since that day she has struggled with sugar, especially candy bars.

As we used the emotional tool together in her private coaching session, Julie noticed a profound inner shift. “I feel like a heavy weight I have been carrying around with me has just been lifted.”

Her body relaxed into the couch. She took a deep breath. She left that session no longer craving candy bars. The urge that she had been fighting for decades and trying to control with countless diets was just gone. It dissolved as we discovered the subconscious driving emotional need the emotional eating was trying to fulfill.

As we continued our work together in private and group coaching over the coming months, she remarked that she didn’t even want candy bars most days and when she did, she could eat a bite or two and stop without fighting herself. Now that we had dismantled the emotional attachment to food, she was easily able to make nutritional changes from a place of willingness – and it became a joyful thing to release weight! We spoke very recently; not only was she able release over 40 pounds, she has maintained her weight loss over the past 2 years!

Not everyone’s reason for emotional eating is this deep or extreme, but for some it is even deeper. Everyone is different.

Yes, nutrition matters. Moving your body matters. But the results will not stick unless the emotional work is done. This is the type of work most people simply cannot do alone. We need someone to walk along with us, guide us, create an emotionally safe space for us and empower us to release these attachments.

Download my free eBook: Why Diets Don’t Work

We add-in emotional tools and dismantle attachments to food, so now food just becomes food. Food is fuel, not therapy! Private coaching is about releasing emotional eating coupled with nutritional guidance that naturally effects weight loss as a side effect of healing emotional eating.

Extra weight is a symptom of emotional eating. Emotional eating is a symptom of a need to self-soothe. So we discover what is causing that need in a safe place of private coaching or women’s only group coaching. Many times clients choose a combination of private and group coaching for the additional feeling of communal support and empathy it creates.

The Blissfully Healthy coaching program is about creating food freedom, not food restrictions! You can eat a potato chip and not want any more. Where you can have your previous binge foods in front of you and not even be tempted. Not that you can’t eat them, simply because you don’t want any – because you’re making loving choices for your body, instead.

Clients find they look forward to using the emotional tools because they provide immediate relief – and more effective relief. Stay with me here, I know what you’re thinking: “I can’t imagine anything providing an emotional escape better than food. No way!”

But I’m telling you that it’s true. When you change your mindset and adopt emotional tools, you no longer have a “food scarcity” mentality. There is no more forcing yourself, no mustering up the willpower or kicking yourself to do the healthy things. You no longer crave hours sitting on the couch in front of the TV or numbing out with a sugary treats. Instead you crave using your emotional tools. You look forward to moving your body. You want to cook and enjoy healthy food.

You enjoy eating delicious food without losing control because we’ve identified and healed the core issues around food and your body, so you can let go of the drive to use food. There is nothing left to control. This is why I always say, “It’s not about controlling emotional eating, it’s about releasing it.”

If you’re ready to take a step toward your own journey of healing and a blissfully healthy life, a free one-hour discovery session is my gift to you. Simply request a coaching session using the form on my contact page or use the button to schedule your session today. 

The “LIVE IT 3 Month Emotional Eating and Weight Loss Boot Camp” is in full swing now and the results are coming in;  we just completed 2 full weeks.

What are clients saying?

“I’ve released 5.2 pounds already and I feel committed to this journey and will reach my goal. I am so grateful for the coaching support, group support, and Coach Emmie’s dedication. “

“I’m celebrating my mindset shift form perfection to progress and feeling the release and happiness of living more in the middle. I appreciate the process of learning, the confidence I’m gaining and the support from all the ladies.”

“I released another 1 pound this week and what is exciting is I know I can stick with this for life!”

“I released 3.2 pounds and more importantly I went through a typical trigger time without emotional eating, HUGE breakthrough for me! The structure with flexibility of this program has been incredible.”

Congratulations to the 11 members in the group who are releasing the emotional eating, committed to eating clean without being perfect. They are living the Blissfully Healthy 8 Essentials For Vitality! Because of Living this WELLNESS FIRST Approach so far together as a team they have released a total of 21 pounds! So proud of these ladies for deciding it is their time to make a change and being committed to making their health and weight loss a priority!

What are Live It Emotional Eating and Weight Loss Boot Camp Members Eating?

Below are a few pictures from a few of the LIVE IT Program members. All recipes provided within the group program materials and resources.

3 Month Emotional Eating and Weight Loss Bootcamp

  • Top Right: Steak Fajita Salad
  • Top Left: Quinoa Veggies Dish
  • Bottom Left: Oatmeal Chocolate Chip cookies
  • Bottom Right: Crock Pot Mexican Stew

Are you struggling with emotional eating?

A big part of healing is being heard. We need connection to heal. There is a spot for you here; coaching support starts at just $47 a month.

Do you have questions about coaching support?

One thing I know for sure, reaching out and asking for support can be a very scary thing. It’s a big step to decide that maybe getting support is what you need to finally conquer your struggles around food and weight.

You don’t have to do this alone, I am here to help. You’re going to feel relieved to have answers as to why you do what you do and then to be able to learn solutions that will work your unique needs. Please fill feel free to reach out to me by simply click here and send me any questions you might have.

If you know you would like to set up a Free 60 Minute Discovery Session to see what type of support is best for you we can do that too. I look forward to hearing from you — You don’t have to do this alone!

Let’s Chat
With Love Always

coach Blissfully Healthy womens weight loss center

Today I want to share a golden nugget with you that was a catalyst to my own transformation as well as a key piece of what is now the Blissfully Healthy Program.

One of the most powerful concepts that has helped so many of the clients I coach is:

 There will never be enough food to solve any feeling or emotional issue.

I know you know this. It sounds simple, but this is SO powerful to really get! There will never be enough because food cannot solve emotional issues. We could fill the room you are in now with your favorite foods and eat them all, and still, the problem you are now facing and the feelings you are now feeling would still be there.  When we are emotional; sad, mad, guilty, scared, or even want to celebrate because we are happy, over-indulging in food ALWAYS leads to negative emotions. More negative emotions can lead to a LONGER and MORE MISERABLE time in that emotional situation.

When you are in an uncontrolled eating episode, or thinking that ‘I want to just indulge in that’ (chocolate cake, potato chips or even inactivity) remember that if it’s because there is an emotional situation going on, which is common, using food or inactivity is the LONG route to solving the emotional situation!

Do you want to feel better? Yes, of course!
Telling yourself this truth in the moment will bring you back to finding-a-solution mode.

What do you need to resolve the emotional situation?

This is when knowing you are strong enough to do this will keep you creating solutions. You are being brave and feeling your emotions so that you can heal. Being brave and honoring your needs helps you turn to food less.

If food does not solve the emotional stuff, what will?  

Go after that answer! You are worth it! You deserve to be happy. Food and inactivity will not solve any emotional need.

Here is your anchor statement:

“Just for today I chose to be true to myself and honor what I need to be happy. I know that food and inactivity will not solve any emotion. I am worthy. I am enough right now, here, today. I trust that by honoring what I need to heal my emotions, I will get through them faster and with a greater end reward. I know that when I stay true to what I need to get past emotional issues I will feel better. When I feel more balanced I refuel my desire to BE healthy so that I DO healthy things, which then WILL have my transformation!”

Have a Blissfully Healthy Day!

With Love and Gratitude Always,  Coach Emmie

P.S.   You’re invited to connect with me.  Click here to set up a chat with me to see if wellness coaching is a good fit for you.

Emotional Eating Coach - What is emotional eating?